Hooked: How Processed Food Became Addictive
No one has done more to reveal the intentional and underhanded ways in which food companies manipulate our desires and eating habits than Michael Moss' -- Mark Bittman
'A very important read for anyone who cares about their health' -- Sylvia Tara
'Moss shows us how we can win our freedom back' -- Charles Duhigg
Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food.
Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestle, Mars, and Kellogg's -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.
A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
إرجاع خلال 30 يومًا
منتجات مكفولة
توصيل مجاني بقيمة 250 ر.ق فما فوق.
| تفاصيل المنتج | |
| رمز المنتج | 1BO03030190194XXX |
| الباركود | 9780753556337 |
| رقم الصفحة | |
| رقم الصفحة | 304 |
| ردمك | |
| ردمك | 9780753556337 |
| سنة الطبعة | |
| سنة الطبعة | 2021 |
| SKU &Barcode | |
| SKU | 1BO03030190194XXX |
| Barcode | 9780753556337 |
| رقم الصفحة | |
| رقم الصفحة | 304 |
| ردمك | |
| ردمك | 9780753556337 |
| سنة الطبعة | |
| سنة الطبعة | 2021 |
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Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.