Great for sporting events, barbecues, picnics, outdoors, travel, hikes, work lunches and more, PackIt fully freezable cooler bag features PackIt's groundbreaking built-in cooling technology. Freezable non-toxic gel is built permanently into the walls of each bag, to keep food and drinks chilled for hours. It eliminates the need for separate ice packs or gel packs! Simply empty, collapse, and freeze the entire bag overnight. This cooler bag features a roomy design that creates space for up to 15 cans (355ml) and a few meals.