The Art of Business: How the Chinese Got Rich
When we look at Chinese history for a guide to business, we commonly reach for Sun Tzu's The Art of War, but that is a military text. It focuses on an enemy, not a trading partner, and it certainly doesn't mention customers and their role in strategy.
To come to terms with Chinese commerce, we don't need to know the Art of War. We need to know the art of business. This book explains Chinese business in history: its practices, values and achievements. As we explore business through time, we discover the strategies which enabled Chinese merchants to become rich and gain insights into how Chinese business evolved, and continues to evolve.
The Art of Business goes beyond the Silk Road, Marco Polo and the opium trade to examine how the many different Chinese businesses made money. It asks how merchants mastered the spatial and temporal dimensions of the market and built substantial wealth in doing so. It explores the commercial revolutions that occurred in the Tang and Song dynasties and the late Ming, and reveals business practices carried into the Ching dynasty. It explores salt merchants, the porcelain industry, Huizhou and Shanxi merchant groups, and Howqua, who became the world's richest man.
The evolving nature of world commerce will place new demands on tomorrow's businesses. By examining the past, we can better understand the future in which China will once again stand like a giant.
إرجاع خلال 30 يومًا
منتجات مكفولة
توصيل مجاني بقيمة 250 ر.ق فما فوق.
| تفاصيل المنتج | |
| رمز المنتج | 1BO03030033439XXX |
| الباركود | 9781472139757 |
| رقم الصفحة | |
| رقم الصفحة | 240 |
| ناشر | |
| ناشر | Little Brown Books |
| سنة الطبعة | |
| سنة الطبعة | 2017 |
| SKU &Barcode | |
| SKU | 1BO03030033439XXX |
| Barcode | 9781472139757 |
| رقم الصفحة | |
| رقم الصفحة | 240 |
| ناشر | |
| ناشر | Little Brown Books |
| سنة الطبعة | |
| سنة الطبعة | 2017 |
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Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.