The Power of Ignorance: How creative solutions emerge when we admit what we don’t know
What's the most important step in fixing a puncture?It isn't jacking up the car, or taking the wheel off, or finding the puncture.There's something more fundamental than any of those.Something without which you can't even begin to fix a puncture. The most important step is finding out you've got a puncture. Without that you can't do anything.Instead of saying, "It's just a bit bumpy, must be the road," and carrying on, you must acknowledge that something has changed and you don't know what that is.If you don't admit you don't know what's happening, you can never find out.If you don't find out, you can never change it.The most important step, always, is admitting you don't know.That's the power of ignorance.In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say "I don't know."
إرجاع خلال 30 يومًا
منتجات مكفولة
توصيل مجاني بقيمة 250 ر.ق فما فوق.
| تفاصيل المنتج | |
| رمز المنتج | 1BO03030033550XXX |
| الباركود | 9780857198358 |
| كاتب | |
| كاتب | Dave Trott |
| رقم الصفحة | |
| رقم الصفحة | 270 |
| ناشر | |
| ناشر | Harriman House |
| سنة الطبعة | |
| سنة الطبعة | 2021 |
| SKU &Barcode | |
| SKU | 1BO03030033550XXX |
| Barcode | 9780857198358 |
| كاتب | |
| كاتب | Dave Trott |
| رقم الصفحة | |
| رقم الصفحة | 270 |
| ناشر | |
| ناشر | Harriman House |
| سنة الطبعة | |
| سنة الطبعة | 2021 |
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Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.