Working Backwards (International Edition)
Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts-a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life-Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.
تفاصيل المنتج | |
رمز المنتج | 1BO03030033696XXX |
الباركود | 9781250275714 |
رقم الصفحة | |
رقم الصفحة | 304 |
ردمك | |
ردمك | 9781250275714 |
سنة الطبعة | |
سنة الطبعة | 2021 |
SKU &Barcode | |
SKU | 1BO03030033696XXX |
Barcode | 9781250275714 |
رقم الصفحة | |
رقم الصفحة | 304 |
ردمك | |
ردمك | 9781250275714 |
سنة الطبعة | |
سنة الطبعة | 2021 |
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Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.