Management of Luxury

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Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME
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SKU 1BO03020270344XXX
Barcode 9780749481827
Product Types Business
Publisher Kogan Page
ISBN 9780749481827
Year of Edition 2018
Pages Number 496

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