Post-Truth Business

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The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust'
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More Information

More Information
SKU 1BO03020270364XXX
Barcode 9780749482817
Product Types Business
Publisher Kogan Page
ISBN 9780749482817
Year of Edition 2018
Pages Number 304

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