Company Information

About us

A space for endless creativity, knowledge and entertainment designed to inspire ideas and experiences that shape our society. We bring together individuals and organizations around shared interests and offer them the tools that support creativity and innovation.

Established in 2019, under the patronage of the Qatari company ‘Fadaat Media Group’, we are, by definition, a knowledge hub housing the biggest bookstore in the State of Qatar, in addition to a wide range of international lifestyle products across culture, technology and entertainment.

At Alif, we aspire to improve the exchange of knowledge and give millions access to books, magazines, references, stationery, office supplies, office machines, and electronics at competitive prices without compromising quality, all delivered by a friendly, dynamic and enthusiastic team to guarantee that customers enjoy their experience, always feel welcome and above all unleash their own capabilities.

Our showroom sprawls across approximately 4,000 square meter plot in the vibrant heart of Doha, providing individuals and businesses with convenience and accessibility to a one-stop shop for all their needs. Our customers can also enjoy our convenient online shopping facility and place an order for either individual items or for bulk goods as well and reach out to us through our various communication channels, including our website where our services are just a click away!

From entertainment to reading to gaming to conversations, we are creating a whole new experience for customers by equipping the store with reading rooms for adults and children, a café and creativity rooms. Moreover, we also house our own cultural center that caters to authors who can host gatherings, hold book-signing events, and promote their publications.

Online Shopping

At Alif, we believe discovery and innovation can begin at home. That’s why we have our own e-commerce facility that allows you to shop all that you need from the comfort of your couch. One of the greatest comforts of shopping from home is its sheer convenience. With over 25,000 products that answer your specific needs, Alif’s e-commerce wing is designed to help you discover more. We carry a range of books and magazines for children as well as adults, arts and crafts supplies, school and office supplies, latest electronics and gadgets, and toys. The best part is it is all just a click away.

As an individual shopper searching for the perfect gift or a parent looking for the coolest back-to-school gear find what you’re looking for at ease. You can also set up a company profile to meet your business needs on a daily, weekly or monthly basis to shop for larger quantities of office supplies, stationery, office equipment, furniture or accessories.

Whether your preferred language is English or Arabic, shopping shouldn’t be a problem as our website’s interface can be easily navigated so you can pick from a wide range of renowned and trusted global brands,

Our high-quality products will be delivered to your doorstep within 2 days depending on your order. Sign up now to start shopping online


At Alif, we believe that people are at their finest when they are inspired to learn, innovate, create and excel every single day. It is those little moments that shape us as individuals and allow us to shape our society.


Alif is a hub for a community. We are a catalyst that enables and empowers the people of Qatar to discover, create, feel inspired and connect with one another to do greater things not only as individuals but as a community.


Alif aims to create a positive impact in Qatar’s society through discovery and inspiration, enabling Alif to become one of Qatar’s most loved brands that caters to all individuals who wish to create and innovate.

Alif Stores Portfolio

1- Categories

Alif offers a variety of products of top international brands, ranging from books, art supplies, stationery, gadgets, games, and educational toys, largely covering the following divisions:

Book Genres & Magazines

• Kids and Teenagers
• Kids and Teenagers
• Fiction
• Non-fiction
• Literature
• Business and Self-improvement
• Applied Sciences

Engineering, Arts & Crafts Supplies

• Artist Material and Tools
• DIY Tools and Accessories
• Molding and Print Making

School & Office Supplies

• Stationery
• Bags and Cases
• Adhesives
• Basic Office Supplies
• Boards and Presentation Supplies
• File / Separators / Bags / Archive Supplies
• Office Equipment / Furniture / Accessories
• Paper Products
• Writing Instruments
• Photocopy Paper
• Toners and Cartridges

Electronics & Gadgets

• Gaming Hardware and Accessories
• Wearable Technology
• Home Automation
• Computers
• Photography
• Toys and Games
• Smartphones and Accessories

Educational Toys

• Impulse Buys and Novelties
• Puzzles and Board Games
• STEAM Toys

2- Services

• Book Wrapping
• Digital Printing and Copying
• Gift Wrapping
• Graphic Design
• Lamination
• Photocopy and Printing
• Wide Format Printing

3- Educational, Entertainment & Cultural Aspects

Because we enjoy stirring creativity, we are among the first local concepts to offer ideas that are exclusively creative, exciting, and inviting for our customers to discover and find pleasure in. Our customers will enjoy a range of unique services through the following facilities available at our store:

Coffee Shop / Group Study Rooms

The store boasts a coffee shop with rooms for individuals and groups to enjoy a cozy, quiet and pleasant environment for studying. With its productive vibes, the place is ideal to power up students through their projects and studies.

Cultural Center

Our cultural center is designed to suit a variety of occasions, with features vibrating a modest cultural ambiance for those looking to host ceremonies and book-signing events, in addition to small cultural symposia for book releases.

Kids’ Reading Area / Creativity Rooms

Our goal is to instill the love of reading and encourage literacy and creativity among children. With our creativity rooms, children (4-10 years) can enjoy a magical experience by reading stories and being part of small entertaining and educational projects.

Adult Panoramic Reading Area

Designed to maximize natural light flow, our panoramic reading area certainly considers the needs of the lovers of a good read. Adult readers who like to lounge and read in a cozy spot with a view will indulge in a matchless experience.

Nutty Scientists

The leading provider of interactive programs for children of all ages related to science, technology, engineering, and mathematics is our partner in bringing children all the fun experiences. Nutty Scientists offers hands-on activities highlighting environmental and health issues in a different, entertaining and leisurely way.

Our Partners

Our objective is to bring our customers the best experience by exclusively collaborating with the best international brands only available at ALIF.