Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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| SKU &Barcode | |
| SKU | 1BO03030032699XXX |
| Barcode | 9781398605978 |
| Author | |
| Author | Simon Kingsnorth |
| Page Number | |
| Page Number | 416 |
| Publisher | |
| Publisher | Kogan Page Ltd |
| Year Of Edition | |
| Year Of Edition | 2022 |
| SKU &Barcode | |
| SKU | 1BO03030032699XXX |
| Barcode | 9781398605978 |
| Author | |
| Author | Simon Kingsnorth |
| Page Number | |
| Page Number | 416 |
| Publisher | |
| Publisher | Kogan Page Ltd |
| Year Of Edition | |
| Year Of Edition | 2022 |
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Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.