Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

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Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

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Just read it.' Elon Musk


The dramatic inside story of the first four historic flights that launched SpaceX-and Elon Musk-from a shaky startup into the world's leading edge rocket company.



SpaceX has enjoyed a miraculous decade. Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race SpaceX is pushing forward into the cosmos, laying the foundation for our exploration of other worlds.


But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling startup, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank.


In Liftoff, Eric Berger takes readers inside the wild early days that made SpaceX. Focusing on the company's first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book, with his daring vision for the future of space.

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    SKU &Barcode
    SKU 1BO03030033046XXX
    Barcode 9780008445638
    Page Number
    Page Number 288
    Isbn
    Isbn 9780008445638
    Year Of Edition
    Year Of Edition 2021

    SKU &Barcode
    SKU 1BO03030033046XXX
    Barcode 9780008445638
    Page Number
    Page Number 288
    Isbn
    Isbn 9780008445638
    Year Of Edition
    Year Of Edition 2021

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    Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

    Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.


    Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

    Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.