Bad Blood: Secrets and Lies in a Silicon Valley Startup/
In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.5 billion. There was just one problem: The technology didn't work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings-from journalists to their own employees.Rigorously reported and fearlessly written, Bad Blood is a gripping story of the biggest corporate fraud since Enron-a tale of ambition and hubris set amid the bold promises of Silicon Valley.
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| SKU &Barcode | |
| SKU | 1BO03030032542XXX |
| Barcode | 9780593081648 |
| Author | |
| Author | John Carreyrou |
| Page Number | |
| Page Number | 352 |
| Publisher | |
| Publisher | Knopf Doubleday Publishing Group |
| Year Of Edition | |
| Year Of Edition | 2020 |
| SKU &Barcode | |
| SKU | 1BO03030032542XXX |
| Barcode | 9780593081648 |
| Author | |
| Author | John Carreyrou |
| Page Number | |
| Page Number | 352 |
| Publisher | |
| Publisher | Knopf Doubleday Publishing Group |
| Year Of Edition | |
| Year Of Edition | 2020 |
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Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.