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Creative Thinking Handbook
More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box?
The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.
The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
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| SKU &Barcode | |
| SKU | 1BO03030032663XXX |
| Barcode | 9780749484668 |
| Page Number | |
| Page Number | 248 |
| Publisher | |
| Publisher | Kogan Page Ltd |
| Year Of Edition | |
| Year Of Edition | 2019 |
| SKU &Barcode | |
| SKU | 1BO03030032663XXX |
| Barcode | 9780749484668 |
| Page Number | |
| Page Number | 248 |
| Publisher | |
| Publisher | Kogan Page Ltd |
| Year Of Edition | |
| Year Of Edition | 2019 |
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Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.