How to Sell
We all have to sell - every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work.
How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts:
You - your image, your approach.
The conversation - the art of persuasion.
The relationship - how to nurture professional relationships.
Your network - how to grow from one relationship to the next.
How to Sell will teach readers the art of persuasion, relationship management, networking and personal impact - skills nobody can do without
SKU &Barcode | |
SKU | 1BO03030032940XXX |
Barcode | 9780273731276 |
Page Number | |
Page Number | 280 |
Publisher | |
Publisher | Prentice Hall Press |
Year Of Edition | |
Year Of Edition | 2010 |
SKU &Barcode | |
SKU | 1BO03030032940XXX |
Barcode | 9780273731276 |
Page Number | |
Page Number | 280 |
Publisher | |
Publisher | Prentice Hall Press |
Year Of Edition | |
Year Of Edition | 2010 |
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.