Big screen. Huge impact: The larger display enhances the entire experience, making Apple Watch easier to use and read. Series 7 represents our biggest and brightest thinking yet. Physics be damned. The challenge was to create a bigger display while barely expanding the dimensions of the watch itself. To do so, the display was completely re‑engineered reducing the borders by 40%, which allows for nearly 20% more screen area than Series 6. Over 50% more screen than Series 3. That’s something to smile about. Always-On Retina display. A brighter view of you. You don’t need to raise your wrist or touch the screen to see the time or other information and complications on your watch face, because the display is always on. And now, it’s 70% brighter indoors when your wrist is down.